Where to stay in Jūrmala — pick the right hotel, book in 3 clicks
Jūrmala is Latvia's best-loved seaside resort, just 25 km west of Riga and a short train ride away. Its draw is a white-sand beach running 24-33 km along the Gulf of Riga, with shallow, gently sloping water that's easy on bare feet. Add fragrant pine forest, century-old Art Nouveau summer villas in wood, and a spa culture built on healing mud and mineral water dating back to the Tsarist era, and you have the ideal escape from the city: fall asleep to the waves, stroll the pedestrian Jomas Street, and soak in a seaside spa.
Why stay in Jūrmala
Endless white-sand beach
More than 24 km of fine white sand flying the Blue Flag, with clean, shallow water that's perfect for kids and long seaside walks.
A spa town since Tsarist days
Famous for therapeutic mud and natural mineral-water treatments, with seafront spa resorts dotted across the whole town.
Century-old wooden Art Nouveau
One of the richest wooden-architecture landscapes in the Baltics, with turreted summer villas and carved verandas lining the streets.
Forest and nature next door
Dzintari Forest Park has a 38 m viewing tower over the sea, while nearby Ķemeri National Park offers bog boardwalks and great birdwatching.
Pick an area first — where to stay in Jūrmala
Location is the single most important thing about a hotel — choose the right area first, then pick the hotel
MajoriThe town centre, beside pedestrian Jomas Street and the main beach. Restaurants, cafés and small hotels all in one walkable spot, and the easiest to reach by train.
Coming soonDzintariUpscale district next to the pine forest and Dzintari Concert Hall. Historic villas, higher-end hotels and a refined, calm vibe, ideal for couples and slow stays.
Coming soonBulduriHome to the quietest, cleanest Blue Flag beaches, with gardens and elegant villas. Less crowded than Majori, great for families wanting real downtime.
Coming soonDubultiA quiet, historic district with the Dubulti Lutheran Church and heritage wooden villas. Uncrowded beach, suited to culture lovers escaping the bustle.
Coming soonRanked reviews — find your ideal stay in Jūrmala
Start with where to stay (the heart of the trip), then explore food and sights
We're rolling out Jūrmala stay reviews — meanwhile search Jūrmala hotels across all 3 sites now
Local dishes to try in Jūrmala
- 1🫛
Grey peas and bacon (Pelēkie zirņi ar speķi)
Latvia's national dish: grey peas stewed with diced bacon and fried onion, hearty and savoury, usually served with sour milk. A must-try.
📍 National dish - 2🍞
Dark rye bread (Rupjmaize)
Dense, slightly sour-sweet dark rye bread baked in a wood-fired oven, a Latvian staple for centuries and an EU Traditional Specialty.
📍 Everyday staple - 3🥧
Sklandrausis
An ancient Livonian sweet pie of rye dough filled with mashed potato and carrot, seasoned with caraway. Find it at markets.
📍 Heritage sweet - 4🐟
Smoked fish
Mackerel and salmon from the Gulf of Riga, hot-smoked to order. Pick it up at markets and seaside stalls, great on its own or with bread.
📍 Baltic catch - 5🥟
Pelmeņi
Russian-style boiled meat dumplings served with sour cream, a warming favourite that reflects the town's blended Latvian-Russian culture.
📍 Russian influence - 6🥃
Riga Black Balsam
Latvia's bitter black herbal liqueur, drunk neat, in coffee or in cocktails. A classic souvenir and a warmer on a breezy Baltic day.
📍 National spirit
- 1🚶
Jomas Street (Jomas iela)
The heart of Jūrmala: a pedestrian street parallel to the beach, lined with cafés, restaurants, souvenir shops and summer street musicians.
📍 Majori - 2🏖️
Majori Beach
The popular central beach with white sand and shallow water, flying the Blue Flag. Sunbeds, volleyball courts and beach bars keep it lively into the evening.
📍 Majori - 3🌲
Dzintari Forest Park
A free, year-round pine park with a 38 m observation tower overlooking the sea, plus Riga's towers on a clear day. Playgrounds and a skate park too.
📍 Dzintari - 4🎻
Dzintari Concert Hall
A 1936 wooden concert hall plus a 2,000-seat open-air stage, host to jazz, classical and the summer Jūrmala Festival.
📍 Dzintari - 5🏄
Līvu Akvaparks
The largest indoor water park in the Baltics at 18,000 m², with 20-plus slides, 10 pools and a spa zone, open in any season.
📍 Bulduri - 6✍️
Aspazija House
A wooden villa on the Dubulti Loop, once home to poet Aspazija. It tells the story of Latvia's famous literary couple, Rainis and Aspazija.
📍 Dubulti - 7🦅
Ķemeri National Park
Latvia's third-largest national park, with the Great Ķemeri Bog, boardwalks, viewing towers and renowned birdwatching trails.
📍 Out of town - 8🏜️
Ragakāpa Nature Park
An 800 m-long, 17 m-high natural dune with viewing platforms and a quiet eco-trail winding through fragrant pine forest.
📍 Lielupe
Things to do in Jūrmala
Day tours, attraction tickets and travel essentials for Jūrmala — book ahead on Klook with mobile e-tickets.
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3 Jūrmala hotels our team picked for you
Selected from real reviews — one per budget tier, each with a score and instant 3-site price comparison
★ 9.6Luxury
★ 9.0Upper-mid
★ 8.9Upper-midโรงแรมแนะนำทั้งหมดในJūrmala
ครบทุกระดับงบ — คัดจากคะแนนรีวิวจริง พร้อมเทียบราคา 3 เว็บ
Baltic Beach Hotel & SPA
5-star beachfront resort with medical spa
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🚆 Getting around Jūrmala
Train from Riga, cheap and easy
Take an electric train from Riga Central Station toward Tukums/Ķemeri/Sloka and get off at Majori, about 30 minutes for roughly EUR 1.50. Trains run every 30 minutes.
Cars need a paid entry pass
Driving into the Jūrmala zone (Maksas zona) costs EUR 5 per day. Buy it via the Mobilly app or machines; as of 2026 the machines no longer take cash.
Riga Airport (RIX)
The Baltics' largest international airport sits about 15-20 km from Jūrmala, with easy taxi, rental car and bus connections into town.
Walk and cycle in town
The town is long and narrow along the shore; Majori and Dzintari are an easy stroll apart, with cycle paths along the sea and through Dzintari forest.
Pay in euros and by card
Latvia uses the euro (EUR), and cards are accepted almost everywhere. Buy train tickets via the Vivi app to pay less than onboard.
Where to go next near Jūrmala
Frequently asked — where to stay in Jūrmala
What's the best way to get to Jūrmala from Riga?+
Take the electric train from Riga Central Station to Majori station, the cheapest and easiest option, about 30 minutes for around EUR 1.50, with departures every 30 minutes. By train you also skip the car entry fee.
When is the best time to visit Jūrmala?+
Summer (June to August) is best for swimming and the beach, with warm weather, long daylight and music festivals. Winter is quiet and ideal for spa breaks and pure relaxation.
Do you have to pay to drive into Jūrmala?+
Yes. Cars entering the town zone (Maksas zona) pay a EUR 5 daily entry fee, bought via the Mobilly app or machines. To avoid the hassle, take the train instead, which has no such charge.
Ready to book your Jūrmala stay?
Start with the 3 hotels our team picked, or search all 3 sites — always compare before booking